Over 20 years of institutionalizing design-minded processes in established teams.
Conversations and workshops. That’s how I understand my clients, their employees, and their constituents. Through discovery work, we apply propriety insights - knowledge that comes only from engaging the people who fuel the organization - to strategies to achieve business and user goals.

Level up your UX game
Whether I’m developing a plan for UX excellence, defining your experience strategy, or designing your team’s next workshops, my process includes:
Defining the root problem
Rallying stakeholders
Understanding the user and context
Prioritizing insights based on user and business goals
The result is a customized plan to solve the defined problem, including a listening and learning engine that enables continued understanding of your customers’ experience. “One and done” doesn’t work, so my strategy recommendations always include a structure for evolution.
What's in it for you?
Moving the needle for savvy organizations that realize the value of user-centered design + employee-centered processes.
Most of my clients find me when they are amid some sort of chaos. They are changing and are rife for opportunity.
Knowing the culture is integral to design culture. I consider the people involved to create a custom-made plan for organizations to move from where they are to where they want to be.
Over
65
Client Organizations
20
Client Industries
400
Stakeholder and User Interviews
150
Collaborative Workshops

Nice to meet you; I'm Sarah Wallace.
I have been in the experience industry for over 20 years. Turning data into insights is one of my favorite things about having a brain, and I love the creative work of building systems for my clients to organize around and for their customers/constituents.
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What's different about me? I consider the experience of the end-user as well as employees and partners.